MARTINI in Monaco

At the end of May the 23red MARTINI Racing team were out in Monaco organising a hospitality and PR event during the Grand Prix weekend.

40 trade, VIP and media guests from 5 different markets, including Russia, the UK, Spain, Greece and Lithuania, attended the MARTINI Racing Monaco programme from the 22nd – 25thMay.  Media attended from outlets including OK, Tatler and Vanity Fair.

 The aim of the event was to engage directly with key trade and press audiences through event programme, enabling product rediscovery and brand reappraisal, and to push visibility through advertising, signage and PR.

A mixture of hard work, blazing sunshine and a win from Jensen Button combined to ensure the event was great fun and a great success, with highlights including:

  • A MARTINI sponsored fashion show, in aid of Elton John AIDS Foundation with modeling done by the F1 drivers, including Hamilton and Button and celebrity guests such as Liz Hurley and Prince Albert
  • Guests watching the GP on the luxurious MARTINI super yacht
  • The best party on the harbour on Saturday night on the MARTINI yacht (although i may be biased!) complete with grid girls
  • MARTINI grid girls bringing glamour to the grid on Saturday and Sunday
  • A guest appearance by new MARTINI girl Jessiqa Pace – who almost stopped traffic (always a problem at a GP!) with her image on the largest billboard on the track side. See the video above to find out what David Coulthard thought…

A couple of  recovery MARTINI’s later the team were pleased to say the event had gone down a storm - 2009’s Monaco GP was the perfect showcase for the brand’s values of glamour and gioia di vivere, with extensive PR coverage and excellent guest feedback standing as testament to this.

Here’s to next year!

 

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Clark Little in action

Following my post below featuring some of the amazing photographs of this fearless Hawaiian surfer, here’s how he does it….

 

Inside the green room…

 

Ever been for a dip in the ocean and got caught on the inside of a huge shorebreak dumper? Ever kept your eyes open? Didn’t think so…Waimea Bay shorebreak surfing pioneer Clark Little has, along with a hi-end camera in hand – right inside the tube at the point of no return. The results are truly breathtaking. 

 

Frozen moments which capture the beauty and power of monstrous Hawaiian waves from the inside out. “Clark’s view” is a unique glimpse of the ocean that most of us will only be able to experience safely on land while studying one of his photos.

 

For more images and info on this fearless extreme photographer check out his website.

Surf’s Up!

 

Waves

Accidental art

I’m sure we all pay attention to posters on the underground on our way to and from the office, critiquing them while waiting for the train – mostly nasty but every now and again there’s one we all wish we had done… But have any of you ever noticed how aesthetically pleasing they can be after they’ve passed their allotted media period and have been stripped down? Layer upon layer is revealed which sometimes merge to form beautifully abstract textures and compositions.

They echo the abstract expressionists (Kline / Frank / Kandinsky / Pollock etc.) with a graphic design twist. Below are a few I saw recently at Kings Cross station – great when something unplanned and spontaneous creates something beautiful.

 

tube posters

a new trend…the supercute ad!

Everyone’s Game

Sometimes we get a little busy and forget to tell the world what we’ve been up to. Last year we were appointed, after a ‘fast pitch’ (ha ha), by the ECB to promote the World Twenty20 cricket tournament. Twenty20 is a young and exciting cricket phenomenon and England will host the second World Twenty20 tournament from 5-21 June this year. The campaign runs with the line ‘Everyone’s Game’. Naturally – everyone’s up for some action-packed, fun, family-orientated cricket. More than that, Twenty20 is truly inclusive cricket – global, accessible, diverse and universally entertaining. It’s a game for everyone. If you’ve been trundling around the London underground or mainline train stations recently, you’ll have seen the posters, shot in style by the inimitable Julian Bajzert. There’s also a strange piece of home video footage featuring a few enthusiastic primates. Thanks to the nice people at Duke for that – have a look. More to come.

The Relentless Wink

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A collection of photographs from different parts of my overseas adventures. To see more click here.

London Lite Date

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Published in the London Lite. To read the full article click here.

A newspaper, the dolphin trainer and a date

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A newspaper
Every week the London Lite newspaper sends two people on a blind date. It’s usually somewhere fun and quirky – they always take a photo and then interview them the next day to get the gossip. Last weekend Chris Flack – one of our art director’s tried it out.

A couple months ago I decided to send my photo into the London Lite, answer a couple of quick questions and see what would happen. I had forgotten about it until two weeks ago when I got an email from them asking me if I wanted to go on a date with Katherine. They said they would pay for everything! Not one to turn down a free lunch with an attractive lady. I typed yes as quickly as I could and pressed send.

The dolphin trainer
I then remembered with slight horror what I had put in my application. Under the occupation section I had written art director (which is true) and dolphin trainer (which is not). At the time I thought it would be really funny but now I was slightly worried – what would happen if the only reason she chose me was to fulfill a childhood dream of dating a dolphin trainer. What was I supposed to do now? I could come clean, phone the newspaper and say that I couldn’t do it. I would admit that I was a liar and take it like a man. My work mates had better ideas.

They suggested I do the ‘honest’ thing. Firstly enrol in the nearest DTA (Dolphin Training Academy) and hope that they run really short courses. Then secondly, practise making dolphin noises and inserting them mid-sentence during conversation – they assured me this wouldn’t sound weird and reckoned it would make me more appealing to the opposite sex. Lastly make a dolphin trainer business card and keep it in my wallet at all times. Some would say it was a fool proof plan (I am not so certain about that).

A date
We planned to met at Zizzi’s restaurant near Baker St at 1pm. When I got to the restaurant I easily recognized Katherine as she looked exactly like her photo. I sat down and straight away the conversation along with the champagne started flowing. I quickly found out that we had a lot in common; we where both running the London Marathon, training hard and trying to raise money for different charities. We both promised to sponsor each other.

We talked about our favourite holidays, our families and what we would take to a desert island. We discussed who we would want to eat our last supper with and what was playing on each others ipod. I was really impressed that she was a fan of the kooks and had even made a trip to Glastonbury. Then came the moment of truth and the question I had been avoiding all night. She wanted to know about dolphin training and more importantly, how to train one.

I had to think quickly. So I grabbed out my Dolphin trainer business card and casually flashed it in-front of her. I hoped this would distract her and give me some more time, but it didn’t seem to be working. So I said the first and only thing I could think of- ‘You train them like dogs, just throw a stick and they’ll chase it – easy!’ She looked at me in amazement and said ‘really – that’s cool’ – I think I fooled her.

I checked my watch and realised that we needed to hurry to meet the photographer. We where off to Madame Tussauds for a couple of photos for the newspaper article. I hadn’t been there since I was a child so I was pretty excited about it.

When we arrived it was straight into the ‘cheesiest’ part of the day – getting a wax model of our hands made. We had to hold hands and then dip them into a bowl of warm wax a few times. They then removed the layer of wax from our hands and left it to dry. Once dried you had your own wax model hand to take away. After this it was a very quick tour of Tussauds with even more photos. Imagine performing cheerleading poses with the characters from High School Musical or having a very close encounter with the queen – It made for a very interesting afternoon. In the end it took nearly an hour to take the photos, Katherine realized she was running late for a marathon charity fundraiser and had to ‘run’…

Now all I have to do is wait until next Tuesday afternoon’s edition of the London Lite to find out what ‘she says’ about it all. (My guess for the introduction: ‘We sent two marathon runners on a date – will they run away with each others hearts?’)

Icon hear what you’re singing

Making us laugh this week is Fallon’s ad for Red Nose Day. Featuring iconic brand characters brainstorming ideas for raising money… oh, I can’t describe it – just watch it. We wept too.

Support the Marathon team

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As you may or may not know, five members of the 23red team have pledged to run the 2009 Flora London Marathon on behalf of children’s charity Whizz-Kidz, – this is just a quick blog entry to let you know what fundraising events we’ve been organizing.

Attend an exclusive Soho film screening of Scarface
We would like to invite you to a film screening on Monday 16th March! 

We will be showing the Brian de Palma’s classic Scarface at 7.30pm, in a 75-seat private cinema in Soho, with free drinks and nibbles beforehand from 6.30pm.

If you would like to come, we’re asking for a minimum of £25/ticket. To book your place, just click here and pledge the ticket price and state ‘cinema’ in the comments box. 

Think you can beat us at Table Football
We have also arranged a rip-roaring table-football tournament in east London’s Bar Kick on April 22nd, just four days before the marathon itself. Entry to the tournament will be £10 and there will be some great prizes up for grabs.

If you would like to come, it’s £10 per entry ticket. To book your place, just click here and pledge £10 and state ‘Table Football’ in the comments box. 

Or just give us some cash!
And remember, even if none of the above particularly tickles your fancy, you can still visit www.justgiving.com/23red  to make a contribution. Any donation, no matter how small, is very welcome indeed.

Thanks for your continued support and look forward to seeing as many of you as possible at these events.


Carol, David, Chris, Jen and Zang

The 23red Whizz-Kidz marathon team.

Flacktastic

Steady Ladies...

Steady Ladies...

Forget the ISPs, D&ADs, Cannes, DMAs, Clios and Art Directors Club. 23red Art Director Chris ‘Flack Attack’ Flack recently scooped the most important industry award of all – the IPA Adland Top Hottie. Almost 300 media types took time off from updating their Facebook profiles and fiddling with their iPhones to peruse the various nominated hotties, obviously lingering just that bit longer over the Flackmaster, before casting their vote. So congratulations Chris! We’re very proud to know we have such industry-accredited handsomeness in our midst. Ladies – he’s single (for now) and, as long as you are happy to name your firstborn Flick, available for romantic liasons. When he’s not doing the occasional bit of running marathons for charity and dolphin-training, that is.

From Campaign's Diary

There’s Probably A Better Atheist Bus

 

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You may have seen the messages displayed on the side of buses around London recently. This website has an interesting slogan generator which I am sure will create debate. Here are some great examples.

Flash Mob Friday

   

“Flash Mobs are still one of the hottest trends in advertising and it seems it isn’t about to end anytime soon.”

Now’s your chance to join in the flash mob revolution (or watch one unfold). This Friday 13th February there will be a Thriller Flash Mob at London Bridge Station starting at 7pm.

Wacko Jacko

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Anyone who’s searched on Google today will know it’s Jackson Pollock’s birthday. To celebrate in true Pollock style, go to jacksonpollock.org and have a go at this neat little flash app….nice!

Alan Aldridge – the Man with the Kaleidoscope Eyes

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A small group of us made the voyage to the Design Museum for an exhibition of the legendary Alan Aldridge last week.

Alan is famous for album covers for the Rolling Stones, the Who and Elton John. He was also Art Director for Penguin and illustrated children’s books such as ‘The Butterfly Ball’. 

The exhibition gave you the feeling that you were transported back to the 60’s with an array of sketches, notes and letters covering the walls leading some to say it was like being inside his head.

Barack Obama & Shepard Fairey

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Congratulations to the new American President – Barack Obama. The portrait above illustrated by Shepard Fairey was so powerful that Time magaizne used it as there cover for the person of the year edition.

Shepard Fairey is famous for his very graphic style and his ‘Obey Giant‘ artwork.

You certainly can do beardier

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When we mailed out a secret ‘beard-making formula’ as part of our ‘All I want for Christmas is a Big White Beard’ card this year and challenged people to submit their own bubble-based facial creations, well, let’s just say we weren’t expecting such a great, positive response from everyone. A few chuckles perhaps, but nothing like this. A big thank you to all of you who shared your bubble stubble, your floaty goatees and your tawdry ‘taches with us. Congratulations especially to Tim from South West RDA and his fruit and vegetable Snowman creation which won the Fortnum & Mason hamper – we hope it made your festive season even more enjoyable. Also, big props to Greg from CrackingComms and his ‘the William Shakesbeard’ – another 23red favourite.

Roll on 2009!

Taylor Wessing Portrait Prize 2008

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The Taylor Wessing Photographic Portrait Prize Exhibition 2008 is more than just a normal photographic exhibition. It’s a showcase of some of the best upcoming and established portrait photographers from around the world.

The most interesting aspect of the exhibition was the small descriptions besides each portrait which explained about the photographer and the story behind the portrait. Exhibition is on display at the National Portrait Gallery until 15 February 2009. Admission free.

Gift idea for the carnivore in your life

“Behold the scent of seduction, with a hint of flame-broiled meat.”

Do these words herald the perfect last minute gift idea, or a hoax? It’s actually the description of a brand new scent for men – supposedly from Burger King.  The sell continues:

“The WHOPPER sandwich is America’s Favorite burger. FLAME by BK captures the essence of that love and gives it to you.”

I’m not sure what a wind-up smells like (more fishy than meaty, perhaps) but surely this can’t be for real? The website is certainly authentically detailed with logos and paranoid American copyright info. Each squirt of the interactive aerosol produces a different scenic backdrop, including crackling logs on a fire, champagne being poured and, disturbingly, the masked King of the BK ads inviting you to join him on a furry rug.

Check it out for yourself and decide whether FLAME by BK is a bold piece of brand diversification or an elaborate leg-pull. Sadly, the scent itself is currently only available in the US.

FLAME by BK