Monthly Archives: March 2008

Dot on a map: Bloggings of a new business slave

 
A random report of the interesting (and not so interesting) experiences and thoughts of a man caught in the perpetual halogen glow of airport terminals.
In Milan for Bacardi CSR Schumacher still and TVC shoot. Culmination of 2 years sell and 4 months creative development. Too many agencies fussing over Michael and getting in the [...]

a few good eggs

Another Easter, another creme egg-induced creative frenzy.
The Social Commitee set up a competition for members of the 23red office to decorate eggs in order to create miniature versions of themselves. Throughout the day, people gathered around the breakfast bar and created wonderful eggs, all of which can be seen above.
Although it was a tight race, [...]

Fantastic Elastic

If you happen to find yourself in the Big Apple before 12th May this year, you should seriously check out MoMA’s current exhibition, ‘Design and the Elastic Mind’. An amazing, awe-inspiring and interactive exhibit, it showcases a whole range of the latest and best fusions of art and science and how the breakneck pace [...]

Reincarnated trainers

Those guys at Nike – do they know how to ride a trend or what?
In 2006 they got a piece of the iPod craze by partnering with Apple to produce the Nike+ iPod Sports Kit, enabling gadget-loving runners to synch their music via their shoes. Then last year they tapped into the trainer-buying public’s desire [...]

Be kind, rewind

Seen this film yet? You should, if only* for its exploration of the power of consumer generated content.
What’s the story? Well, Jack Black and Mos Def’s rather old-fashioned video rental store is going down the pan – their customers are switching to DVD and they can’t afford to upgrade their stock. Then they accidentally wipe [...]