Do the Test « 23red – inspired

Do the Test

Dothetest

This great little bit of visual trickery for Think! has been around for a few weeks, but is nevertheless worth a look if you haven’t seen it. A simple ‘Awareness Test’ that forces you to reconsider how you take in information while driving. Smart stuff from Leo Burnett London.

Do the test here.

This entry was written by Tristan and posted on 3 April, 2008 at 3:14 pm and filed under ideas with tags cyclists, do the test, Think!. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Trackbacks are closed, but you can post a comment.

One Comment

23red

Posted 3 April, 2008 at 4:18 pm | Permalink

Very smart, but a shame Leo Burnett didn’t actually come up with the idea themselves… http://www.adrants.com/2008/03/a-wellintended-ripoffs-still-a.php

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