Monthly Archives: May 2008

23red is, finally, definitely, moving

It’s been a long time coming. Several times we’ve thought it was about to happen and been on the point of disconnecting the Macs, dismantling the flip charts and bubble-wrapping the art directors, only to find it had fallen through.
The upside to all this waiting is that it’s given us time to make a short [...]

Beyond Integration – the movie

23red has made a short animated movie. We wanted to explain our view of the way advertising – and, in fact, the world – is changing. And we thought that just for once, it would be kinda cool to do it without the aid of PowerPoint and Venn diagrams…

Eyeball trickery

HP have come up with a brilliant ambient idea for an outdoor campaign for their photo paper. The proposition is that it guarantees true-to-life image quality. Standees were placed in strategic locations which give the impression that someone has walked through a gigantic piece of paper. Brilliant! Creative by Publicis, Malaysia. Article found at [...]