Monthly Archives: July 2008

Non-format

Non-format have redesigned their website and updated it with new work. They are a constant inspiration for creative approaches to typography, illustration and art direction. Beautiful crafted work for Nike and The Economist are my favourites.
They also believe happy accidents play a major part in the creative process - ”Sometimes the mishaps and parts of a project are the [...]

Insert ‘Smart’ headline

I love the tone of this website by Agency Republic. Designed to address the misconceptions people have about Smart cars, it’s easy to use with a lovely flow, humorous and brilliantly executed. Great production values don’t hurt either. What I particularly like is that rather than merely spelling out the point of each scenario, it [...]

Creativity and New Zealand Tasty Friday

Those who attended New Zealand tasty Friday a while back may remember a certain very good tasting and looking beer – Mac’s Gold. These graphics went on to win a Stringer (the premiere award) at the New Zealand Best design awards. 
The Designers institute of New Zealand has just released there yearly book which features this [...]

Tapping into tea-making

Here’s a great example of giving consumers something to talk about. Cravendale, the milk brand, has launched a new website that combines social networking with… making a round of tea. No doubt building on the insight that tea-making is a source of much discussion in the workplace, Makethetea.com aims to make the process easier.
Visitors can [...]

Threadless Tee’s

You may have noticed the creatives at 23red strutting around in funky t-shirts lately. But did you ever wonder where they get them from?
Well, I will let you in on a little secret. The website is called threadless.com. Every month designers submit t-shirt designs that then get voted on by the public. The best ones [...]