23red were tasked with turning an empty 400 sq m plot in the concessions area at the British GP into an exciting F1 experience, which engaged race-goers in Santander’s ownership of Abbey.
In true 23red style we attacked the project with vigor, creating a stand which was divided into various different zones including; Giant Scalextric [...]
You may have noticed this beautifully crafted Audi advert around London. The bold typographic headline integrates the ‘common language’ of road signage to really engage the viewer. This approach combined with simplistic art direction sets it apart from standard car advertising.
As has probably been obvious from previous updates, I’m really interested in the ways Hollywood films and computer games are currently being promoted via guerilla and digital channels: as is the Contagious review that we should all be subscribing to! But it seems that films themselves could become feature length adverts of sorts.
Now it could [...]
I was lucky enough to be reunited recently with a literary relic from my childhood that I’d been hunting for years and wanted to share. Ratsmagic is a beautiful story that is not only bewitching and spellbinding but also surreal, sombre and in parts desolate. It is a timeless fairytale in the style of Brothers [...]
Here’s another bit of work we’ve done recently that we really like. It’s an integrated campaign for the Foreign and Commonwealth Office, joining forces with the legendary Club 18-30
It features three young people, Tom, Dick and Harry on their hedonistic journey through the rigours of package holidays. In each story our friend Dick gets into [...]
The Good:
After a slow start in the spring season we have now come a long way with a fighting fit squad of 16 (though some more regular than others). With over 70% of the team never having played the game before, we now have some rising stars amongst us (Zang Greiner, Martin Zoutendyk and [...]
One of the highlights of my recent youtube surfing sessions – sorry, uni finals revision sessions – was stumbling upon this short film. Written and starring a pair of debut film makers, the five minute plot involves a couple of friends having a falling out which leads to a protracted chase around their hometown. Doesn’t [...]
I recently visited Hay-on-Wye in Wales and wandered into one of the small art galleries. They had a showcase about the local Jazz festival and these stunning painting by Steve Walder really caught my eye.
His vibrant lines and use of space hints at the evocative and emotional aspect of the musical talents he interprets.
