Cam you dig it?

Just a quick one. Have a look at this amazing video. I’m sure there’s a bit of digital trickery in there somewhere, but it’s still incredible.

MARTINI Racing 2009 Monza finale

MARTINI® 2009 season finale in Milan
 
So another MARTINI Racing® season has drawn to a close – and what a season it’s been for the 23red MARTINI Racing® team!
We have courted controversy in Monte Carlo and bonded with Bernie in Belgium. We’ve  put Jessiqa in a J-Craft, taken Tamara to the Terrazza and joked with a [...]

An iconic building: 100 Victoria Embankment

The wonderful world of partnership marketing frequently requires us to pack up our laptops, power cables and pads, give a casual wave to Laura on the front desk, and leave the comfort of King’s Cross. The offices we visit for our partner meetings take on all guises, ranging from ultra-modern glass shells in Soho to [...]

Faking it for a noble cause

 

A new and controversial form of advertising known as “fake” advertising, has been causing a great deal of noise in recent months. Fake ads are often referred to in such a way because they have essentially been created for a client without the consent or approval of the client. For the majority of the time, [...]

The most important meal of the day…at 23red

I was always taught breakfast is the most important meal of the day. Nutritionists and my mum have lots of plausible reasons why that should be the case.  Recently though I have been questioning this wisdom and submit to you all, that if you work at 23red, lunch and not breakfast is the most important [...]

London Beset by Swarms

I am not too sure when it happened, I think it might have been about 2 years ago, that was when I became aware of them. I was in Knightsbridge, early morning crossing the road when to my surprise I found myself surrounded by lycra, day-glo clad, perspiring and puffing cyclists. Here they were, desperately [...]

MARTINI in Belgium

The F1 season is currently in full swing in one the most exciting and controversial periods of a long time, and Martini Racing continues to be at the centre of all the action.
In the last week in August, the Martini team at 23red assisted the Martini Belgian local market in organising a fantastic event at the Spa Grand Prix.
Building on 3 [...]

How much is that idea in the window?

Welcome to the future of advertising, perhaps? Idea Bounty is a website that describes itself very simply, and it’s hard to argue with the logic. For clients: “Get thousands of minds thinking about your brief and only pay for what you use.” And for the creatives: “Get paid for your best ideas with no long [...]

Musical greats selling out?

John Lennon might no longer be with us but his image is alive and well selling computer games, thanks to a clever piece of digital trickery. The ad for the new X Box game ‘Rock Band’ brings the fab four back to their glory, crossing Abbey road and as far as the imagery goes looks [...]

Accidental Art

I’m sure we all pay attention to posters on the underground on our way to and from the office, critiquing them while waiting for the train – mostly nasty but every now and again there’s one we all wish we had done… But have any of you ever noticed how aesthetically pleasing they can be [...]