The eleventh World Sight Day took place last week and if I’m honest this was the first one I’ve been aware of. The reason… iconic photographer Rankin.

Rankin teamed up with international charity Sightsavers in order to raise awareness of the thousands of women in the world who go blind every year.

By using the power of photography coalesced with dramatic make up, the message portrayed by the pictures is extremely powerful.  

You wouldn’t think the campaign needed a photographer behind it to raise awareness as the statistics speak for themselves; two-thirds of the 45 million blind people in the world are women and 90 per cent of those live in the developing world.

 

 

 

The stunning work by Rankin will hopefully help World Sight Day become a much more prominent in years to come.