This Autumn, Pepsico and CBS are to run a wafer-thin video ad within Entertainment Weekly magazine, which will promote the CBS autumn TV line up and Pepsi Max.
“When Entertainment Weekly subscribers within Los Angeles and New York get to the middle of their copy of the September 18 issue they will find a wafer-thin video [...]
As has probably been obvious from previous updates, I’m really interested in the ways Hollywood films and computer games are currently being promoted via guerilla and digital channels: as is the Contagious review that we should all be subscribing to! But it seems that films themselves could become feature length adverts of sorts.
Now it could [...]
