Here at 23red we depend on our creativity to get the work done, and I certainly feel more stimulated and inspired when listening to great, different and heart stirring music. We all love Spotify in the creative department. It is a great way to listen to and try out new music and gets our creative juices flowing.

Here is my Spotify playlist to share with you some of what we’ve been listening to lately…

This lovely little stop-motion film was created by the dynamic twosome behind ‘Andersen M Studio’ in Bethnal Green, having been commissioned by Kiwi agency Colenso BBDO for the New Zealand Book Council.

The video depicts Maurice Gee’s book, Going West, brought to life in truly stunning fashion, complete with an eerie voice-over reading passages from said novel.

I just marvel at the time it must have taken…

…not to mention the paper cuts.

via the ever-inspiring folk at booooooom.

Although completely irrelevant to the world of marketing, I feel a need to share this wonderfully entertaining video with everyone. Enjoy.

As much as I love Pixar movies (and I don’t, particularly) this is really what all computer animation should look like.

Inspired by urban landscapes and street art – as well as music geniuses, Kool Keith and Tom Waits – this video was directed by Fluorescent Hill and forms part of the N.A.S.A. music project.

N.A.S.A have created a host of eye-bleedingly brilliant animated videos with contributions from artists like OBEY, and music by M.I.A., Santogold, RZA and Chuck D to mention but a few.

You can see all the videos from the project right here.

And frankly, if you’re not tempted to click through and watch at least one, you might as well just slap on Finding Nemo again…

I’m sure most of you have seen at least one of them, but have you really read them? I just love the Poems on the Underground series -  they’ve become ingrained in my every day commute, in my London life, and I find myself under a slightly worrying compulsion to look out for them…

I think it’s the refreshing change that they offer from my dreary journey which forces this habit. Encompassing a fantastic range of humour, poignancy, history and the down-right bizarre – you never quite know what you’re going to get! And the challenge of trying to work some of them out, is also a great way to pass the time.

 The idea behind the series also strikes a chord. In terms of a partnership the brainchild of the scheme, (American writer Judith Chernaik), couldn’t have orchestrated a better deal than with Transport for London to achieve their main aim of bringing poetry to the masses.  It’s just such a fantastic way of resurrecting old classics and immersing the millions of rat-race runners (myself included) in the intrigue of poetry that may otherwise have remained uncovered.

And although so many of the poems were written decades, indeed in some cases, centuries ago, it’s fascinating to see how many of the emotions, worries and scenarios are still relevant in some way to contemporary society.  You can’t help in many cases to draw comparisons with your own life. Reading them gives you a chance to reflect on life and all that it entails – relationships, politics, simple pleasures, poignant moments, the list is endless. 

Perhaps most refreshing of all – their presence doesn’t reek of ulterior motives.  Of course, there is a best selling book behind the series (!) and there is always profit to be made, but the underlying principles remain impressive.  A partnership simply for the sake of the arts.  You are not pushed in one way or another, or under pressure to believe anything in particular.  You can simply reflect and draw your own conclusions.

Make sure you keep an eye out.

A new theory has been developed, all around trying to instigate behaviour change. The thinking behind this is quite simple, if you make things fun for people, you are more likely to change people’s behaviour.

The first video launched to showcase this new theory demonstrates how true this can be.  A normal staircase is turned into a giant musical piano, to try and encourage people to walk on the stairs rather than the escalators. The escalators remain untouched whilst people of all ages have a little musical game on the piano stairs.

The video is a great piece of content which illustrates the theory in a simple and imaginative way. You replace the negative associations of huffing and puffing up stairs with an interactive, new and fun activity. The results therefore come as no surprise at all (66% more people tried the stairs than the escalator).

Whilst the video provides a few minutes of entertainment, I have to remain a bit of a cynic. For a few minutes I try to imagine installing the musical piano to the busy London Underground in the hope that angsty commuters can become a little more light hearted in the morning rush to work  (plus getting that extra bit of exercise we all do our best to keep up but fail miserably at – or at least I try)…And the bubble bursts…

I don’t think that Volkswagen has suddenly found the answer to all our problems. Whilst it’s created some great video content, in reality, how long will it take for people to get bored of the stairs and the annoying noise, because no-one can actually play a song on it, becomes more than some people can bear…

It will be interesting to see what other content is developed around this fun theory. I caught a glimpse of the world’s deepest bin, so have a look and judge for yourself.

Can we all adopt a bit more positive thinking and make this world a more fun place to live in…?

The eleventh World Sight Day took place last week and if I’m honest this was the first one I’ve been aware of. The reason… iconic photographer Rankin.

Rankin teamed up with international charity Sightsavers in order to raise awareness of the thousands of women in the world who go blind every year.

By using the power of photography coalesced with dramatic make up, the message portrayed by the pictures is extremely powerful.  

You wouldn’t think the campaign needed a photographer behind it to raise awareness as the statistics speak for themselves; two-thirds of the 45 million blind people in the world are women and 90 per cent of those live in the developing world.

The stunning work by Rankin will hopefully help World Sight Day become a much more prominent in years to come.

I am obsessed with fashion blogs at the moment. My current favourite is ‘What Katie Wore’. It’s a blog written by Katie’s boyfriend who challenged himself to document what his eclectic and colourful lady wears everyday for a year, whilst she had to make sure it was something different everyday ( it’s like a more personal version of The Sartorialist.) It ticks all the boxes for me – pretty clothes and  a peek into someone else’s, far cooler, life. The sweetest thing is thats it is also like a 21st century love letter by him to her, capturing all the little quirks he loves about his girlfriend….all together now, awww. It’s www.whatkatiewore.com

Another one i just found was the writings of a slightly weird but compulsive mini fashionista called Tavi Gevinson who has taken the US fashion scene by storm (http://tavi-thenewgirlintown.blogspot.com/)  She describes herself as a ‘tiny 13-year-old dork that sits inside all day wearing awkward jackets and pretty hats’ and writes incredibly eloquently on all the season’s shows, what she’s wearing and dissecting the latest collections. At first people naturally assumed it was a fake, but Tavi then took a week off school to visit New York fashion week (accompanied by her dad who is a teacher and waited for her outside the show…) and since then has been courted by some of the biggest names in fashion and graced the cover of Pop magazine.

Obviously it is a bit insane to be interested in a 13 year old’s thoughts on fashion as a grown person, but I think it’s pretty interesting to see how influential these bloggers have / are becoming and the coverage they have been receiving in the wider press…..All hail the power of the blog!

We have recently acquired some pieces of art done by my late father-in-law, Robert Gordon Crombie. These paintings capture Africa’s beautiful and magnificent beasts in they daily lives and in they natural habitat, I know that hours and hours were spent at the game reserves trying to get that perfect shot that could be painted from later! I put these up to pay homage to a talented man and to share with you a small part of Africa, something that makes me feel nostalgic! Enjoy!

Quite literally bumping into exhibitions.

I was walking back from a Client meeting and happened upon just a small part of the London Design Festival.  Although rather incongruous I still managed to not see ‘Supercell’ by Marc Newson until I was practically on it.

Supercell is Part of the Size + Matter art installations that are populating the South Bank exploring “the dynamic between leading designers and architects with a material and manufacturing process” (The London Design Festival)

And wow… Supercell does exactly that.  It’s made with loads of moulded steel panels in just three colours which really enhance the patterns that have been used to form a huge organic type shape, similar to the shape of a supercell thunderstorm – presumably why it’s been named ‘Supercell’!

I didn’t try, but apparently if you look through the windows from the Royal Festival Hall you can look down, right through the centre of Supercell and see the patterns and shapes from a different viewpoint.

You can see Supercell in situ on the South Bank until the 18^th October along with a couple of other large exhibits too.